"These advertisements address different types of issues, but they’re all about giving a voice to the voiceless. Most of us love animals, and yet we remain ignorant of or apathetic towards the abuse of domestic or circus animals or the extinction, poaching and over-harvesting of wild populations."
A couple of years ago I did a research report on the treatment of animals in the circus. There were things like chains and whips, but also stuff like burning the front paws of a bear so that it was forced to stand on its hind legs. Please spread the word.